Kenneth Cole
CREATIVE DIRECTOR
2012 — 2018
Joined the urban American brand’s team to support the SVP of Global Brand Marketing and direct all creative, for all product categories in the Kenneth Cole family of brands.
Working closely with Mr. Cole & the SVP, Paul helped define the brand strategy and guidelines, and worked on the fashion designer’s 2015 rebrand; developed and executed all seasonal, 360° global advertising campaigns; owned the design of all branding + identity materials, packaging, printed collateral (look books, direct mail, etc.), window and in-store signage, as well as digital + social creative. Additionally, he maintained brand consistency across retailers, licensees, and international partners, and supported them with creative direction.
“What YOU STAND FOR IS MORE IMPORTANT
THAN WHAT YOU STAND IN.”
— KENNETH COLE
CAMPAIGNS
Developed and executed seasonal, 360° global advertising campaigns for all product categories in the Kenneth Cole family of brands, from initial brainstorm to final multimedia asset delivery. This included campaign concepts, selecting photography and styling talent, casting subjects, scouting locations, editing images / film / color / sound, and managing the design, execution and guideline distribution of all campaign creative.
FRAGRANCE CAMPAIGNS
TECHNI-COLE SERIES
TIED WITH PRIDE
SPRING 2018
HOLIDAY 2017
FALL 2017
FALL 2016
SPRING 2016
HOLIDAY 2015
FALL 2015
REACTION FALL 2015
REACTION SPRING 2014
REACTION FALL 2013
REACTION SPRING 2013
COLLABORATIONS
& PARTNERSHIPS
Kenneth Cole HOME
MEN’S WEARHOUSE
NATIONAL HIV AWARENESS MONTH
BRANDING & PACKAGING
Worked on all identity, branding and packaging projects: the company’s 2015 rebrand which included an updated logo, a full suite of updated brand packaging and consumer facing brand materials, as well as all internal brand identity materials; the design of several fragrance bottles, as well as their external packaging; all other special packaging programs such as underwear & intimates.
