Kenneth Cole
FALL 2016
Returning for a second year, The Courageous Class campaign for Fall of 2016 was shot on-location in one of New York’s oldest and largest industrial structures along the water in Red Hook, Brooklyn. Additionally, another impressive cast of role models was assembled to carry the torch: RJ Mitte, actor and philanthropist with Cerebral Palsy; Liya Kebede, supermodel and maternal health advocate; Lauren Wasser, model, amputee and Toxic Shock Syndrome survivor and activist; and Kenna, a musician and humanitarian.
Photography and Cinematography by Boo George.
SEASONAL ADVERTISING
CAMPAIGN ASSETS
The fall advertising campaign consisted of several groups of assets: one set of images was shot for advertising use only (print, digital, Kenneth Cole stores, outdoor / OOH). Campaign films were also shot, and edited to live across various touchpoints.
CAMPAIGN FILMS
SEASONAL RETAIL
MARKETING IMAGERY
A second set of images was shot in addition for use in external e-commerce & retail environments such as Macy’s, Dillard’s, Amazon, etc., as well as to feature additional seasonal product not shown in the advertising campaign.
E-COMMERCE
EDITORIAL IMAGERY
In this instance a third set of images was also shot, for use as KennethCole.com landing page stories, at various points throughout the season.
