Kenneth Cole
SPRING 2016
Following the success of the first Courageous Class campaign, Mr. Cole decided to continue the concept as a series of campaigns, highlighting the humanitarian efforts of five new people with incredible stories: Shaun Ross, model and activist; Bryn Mooser, Peace Corps humanitarian and filmmaker; Mari Malek, refugee turned model and humanitarian; Nasir Sobhani, recovering addict and street barber for the impoverished; and Caitlin Crosby, singer and voice for the homeless.
Photography and Cinematography by Glen Luchford.
GLOBAL ADVERTISING CAMPAIGN ASSETS
The fall advertising campaign consisted of several groups of assets: one set of images was shot for advertising use only (print, digital, Kenneth Cole stores, outdoor / OOH). Campaign films were also shot, and edited to live across various touchpoints.
CAMPAIGN FILMS
SEASONAL RETAIL
MARKETING IMAGERY
A second set of images was shot in addition for use in external e-commerce & retail environments such as Macy’s, Dillard’s, Amazon, etc., as well as to feature additional seasonal product not shown in the advertising campaign.
Photography by Robbie Fimmano.
