Kenneth Cole
SPRING 2016
To launch the designer’s rebranding efforts, organization leaders brainstormed a concept for a socially impactful campaign that would not only feature the updated direction and elevated collection, but tell the unforgettable stories of brave and inspiring individuals. This was the birth of The Courageous Class: those determined individuals who overcome life's challenges and fearlessly pursue their dreams. The first cast featured transgender woman and model Andreja Pejić, humanitarian hip-hop artist Rhymefest, model turned activist Topaz Page-Green, deaf professional soccer player Jamie Clarke, and professional surfer turned activist John Rose.
Photography and Cinematography by Glen Luchford.
GLOBAL ADVERTISING CAMPAIGN ASSETS
The fall advertising campaign consisted of several groups of assets: one set of images was shot for advertising use only (print, digital, Kenneth Cole stores, outdoor / OOH). Campaign films were also shot, and edited to live across various touchpoints.
CAMPAIGN FILMS
SEASONAL RETAIL
MARKETING IMAGERY
A second set of images was shot in addition for use in external e-commerce & retail environments such as Macy’s, Dillard’s, Amazon, etc., as well as to feature additional seasonal product not shown in the advertising campaign.
Photography by Andreas Laszlo Konrath.
