With proceeds in support of the Human Rights Campaign, Kenneth Cole launched the Pride Kam sneaker during LGBTQ Pride Month in 2017.
The campaign featured LGBTQ+ couples, who live in New York City. They were photographed by queer artist and activist, Levi Jackman Foster – who uses provocative portraiture and imagery to bring attention to (and raise funds for) human rights.
As a special addition to the campaign, a mural was commissioned in Williamsburg, Brooklyn for Gay Pride month.