Kenneth Cole
SPRING 2018
The Courageous Class continued for Spring of 2018, featuring model and philanthropist Flaviana Matata, LGBTQ+ Advocate and Influencer Connor Franta, Intersex model Hanne Gaby Odielle, and Youth Motivator Cordell Broadus. The campaign was shot in New York’s cruise ship terminals, a unique series of concrete structures alongside the West Side Highway.
Photography by Matthew Brookes. Cinematography by Anton Esteban.
SEASONAL ADVERTISING
CAMPAIGN ASSETS
The spring advertising campaign consisted of several groups of assets: one set of images was shot for advertising use only (print, digital, Kenneth Cole stores, outdoor / OOH). Campaign films were also shot, and edited to live across various touchpoints.
CAMPAIGN FILMS
SEASONAL RETAIL
MARKETING imagery
A second set of images was shot in addition for use in external e-commerce & retail environments such as Macy’s, Dillard’s, Amazon, etc., as well as to feature additional seasonal product not shown in the advertising campaign.
