Kenneth Cole
TECHNI-COLE CAMPAIGNS
In 2016, Kenneth Cole introduced it’s Techni-Cole Cole line of products, each featuring unique performance technology features, designed to remain flexible, comfortable and wrinkle-free amidst the hectic motion of urban life.
TECHNI-Cole
FLEX SUIT
Filmed in bustling Harlem New York, featuring world renowned dancer and actor Loic Mabanza. The concept was to cast a gravity-defying dancer to bounce effortlessly throughout the daily chaos of NYC, demonstrating the flexibility and range of movement possible while wearing Kenneth Cole’s first ever Techni-Cole Ready Flex suit.
Photography by Matthew Brookes. Cinematography by Anton Esteban.
TECHNI-Cole
PERFORMANCE TWILL
Photography by Matthew Brookes. Cinematography by Anton Esteban.
TECHNI-Cole
FLEX SHIRT
One of the first products introduced in the Techni-Cole family was The Flex Shirt. Featuring a highly skilled parkour expert, and filmed in downtown Los Angeles, the concept was to show a young professional going to supernatural extremes to make it to a client pitch meeting on time!
TECHNI-Cole FOOTWEAR
WITH 37.5 TECHNOLOGY
Kenneth Cole partnered with 37.5 to incorporate the sophisticated performance technology into Kenneth Cole footwear. This animated video was created to fully explain and demonstrate how the 37.5 technology works across all customer touchpoints.
TECHNI-Cole GARMENt TECHNOLOGY ICONS
In order to communicate technical advancements made to fabric performance, construction and also care instructions for all product categories, a library of simple Techni-Cole icons were designed and used throughout trim & packaging as well as advertising assets.
