AWEARNESS BY Kenneth Cole
FOR MEN’S WEARHOUSE
In collaboration with Men’s Wearhouse, Kenneth Cole launched Awearness, an exclusive line of men’s suiting and workwear. The campaigns featured retired army, naval and marine officers, with a portion of sales being donated to non-profit organizations helping veterans re-assimilate into the workforce.
FALL 2016
The third campaign in the Awearness series featured retired Army veterans Edwin Gill, Caesar Stovall, and Shane Duffy.
Photography and Cinematography by Mark Mann.
SPRING 2016
The second Awearness campaign was the first to feature retired veterans: Marines veteran Veil Pearce, Army veteran Keiron Palmer, and Navy veteran Richie Vetter. Shot on location at retired military base, Floyd Bennet Airfield in Brooklyn, NY.
Photography and Cinematography by Mark Mann.
FALL 2015
The campaign to launch the collaboration was shot on naval air craft carrier, the U.S.S. Intrepid, in celebration of the retired veterans the collection is meant to benefit, and their tireless, selfless lives of service.
Photography by Aaron Smith.
