Kenneth Cole
FALL 2017
The Courageous Class for Fall 2017 was shot in the legendary NYC neighborhood of Harlem, under one of the oldest elevated train stations. Featuring another strong group of people embodying determination to confidently overcome life’s challenges to become the inspiring role models they were meant to be: transgender model and activist Casil McArthur, social activist and entrepreneur Corinne Foxx, nature activist and model Chloe Norgaard, and Nathanial Dam, a model and avid volunteer for underserved communities.
Photography by Matthew Brookes. Cinematography by Anton Esteban.
SEASONAL ADVERTISING
CAMPAIGN ASSETS
The fall advertising campaign consisted of several groups of assets: one set of images was shot for advertising use only (print, digital, Kenneth Cole stores, outdoor / OOH). Campaign films were also shot, and edited to live across various touchpoints.
CAMPAIGN FILMS
SEASONAL RETAIL
MARKETING imagery
A second set of images was shot in addition for use in external e-commerce & retail environments such as Macy’s, Dillard’s, Amazon, etc., as well as to feature additional seasonal product not shown in the advertising campaign.
